Marketing Communications – Tips For Effective Marketing Workplace Communications

There are so many sellers today who are struggling to connect with their target market through their marketing communications (ads, sales letters, web content, etc.). The good thing is that you don’t need to be one of them. Here are some of the best tips to make your marketing communications more effective and more impacting:

1. Know your audience. This is a must if you want your marketing communications to be focused and highly targeted. Get to know the people that you are writing for before you even tap on your key board. Know how you can push their emotional hot buttons and the elements that can affect their buying decision. By doing so, you’ll know what words and language to use and what techniques you can utilize to better connect with your prospects.

2. Make it benefit-driven. The only thing that buyers would like to know is the benefit that they can get should they decide to make a purchase. Tell them ahead of time what’s in it for them by simply communicating the biggest selling points of your products. Tell these people how your offerings can help them advance in their careers or in improving the quality of their lives.

3. Keep it short. Most people these days have limited attention span due to their demanding lifestyle. Capture their attention by simply making your marketing communications short and direct to the point. Use as few words as possible. Also, use bullet points when writing sales letters and articles to make your content easy on the eyes and readable.

Internet Marketing – Communication With Your Target Audience Is Key – 5 Tips

Why does success in the world of Internet marketing seem to come so easily to a few, while the rest seem to struggle with it at every turn? There are a few reasons for this common perception:

a. in reality, most Internet marketing “overnight success stories” are actually 5 or more years in the making; of course, that doesn’t mean you can’t start making money online right away – but to break 6 and eventually 7 figures online, you need to put in some serious sweat equity and have a steep learning curve

b. the most successful online marketers go to the trouble and expense of investigating and then harnessing tools that can magnify their own efforts by 10-100 times

c. successful Internet marketers know how to strategically align their online efforts with the needs of a hungry audience just looking for the content they are delivering

In particular, to be successful in Internet marketing, communication with your target site visitors is key. Here are 5 tips to attract and communicate with your target visitors:

1. Align your content with keywords that your target audience is looking for:

Think of the online marketing process as a tunnel (similar to the concept of a sales funnel). The would-be buyer needs to get into the tunnel, go past all of the other content out there, and arrive at your site’s landing page. Then, they need to go from that landing page to your online store page, affiliate links or content with AdSense ads. The easier they can make their way through that tunnel, the faster they will arrive at your door with cash in hand.

The more you can align the messaging and keywords in the content you create (both on-site and off-site) properly with the needs of your target group, the shorter and straighter that tunnel will be. Short, straight sales tunnel —-> more sales —-> happier Internet marketer.

2. Create content using media they relate to:

The name of the game is creating good off-site content that will get people to your site. Be sure to create content in multiple formats or modalities, including text (articles, blogs, lenses, hubs, microsites, etc.), video, audio, and Flash.

3. Build Web pages optimized for specific long-tail keywords:

All of this good off-site should be linking back to your primary website – this is where your money is made. This site needs to be comprised of multiple pages – at least 20 or more, if possible (don’t worry – you can add more over time if you don’t have that many now). Important: be sure that each page is optimized for a different unique long-tail keyword.

For example, if your site sells tankless water heaters, you may want to have various pages optimized for highly-searched long-tail keywords like “cheap tankless water heaters,” “wall-mounted tankless water heaters,” etc. Use a good keyword research tool to help you find a list of good keywords.

4. Create valuable content:

Of course, optimizing your site is a must, but make sure you are not just creating content for search engines. Rather, you need to be making excellent and valuable content for your target audience. Otherwise, once you get them to your site, they will go away as quickly as they arrived. Give them a reason to stay and buy from you.

5. Keep your visitors’ “buy buttons” in mind:

Focus intently upon just what it is that motivates your customers to buy from you. Remember, it is the value that they perceive – not the desire to give you money – that makes them buy. Spend some time thinking about their “buy buttons” and then optimize your site for those. A good guide is the techniques found in neuro-marketing and related fields.

Follow these 5 tips for success in Internet marketing through better communication with your target visitors.

Marketing Communications – Changes in Technology, Customer Behavior and the Economy

It is no secret that the Internet and related new technology has changed the face of marketing communications. Much like the inception of radio and television affected business communications years ago, the Internet is turning marketing methods of the past on their heads and recreating the environmental landscape of buying and selling. History has shown there will be winners and losers in the midst of these changes, but you can stay on top by making sure your Online Marketing and Advertising efforts are current and applicable to today’s customer.

What is happening NOW in marketing communications?

Search engine optimization, video, social media, audio and RSS are just a few of the terms that are becoming an integral part of relevant marketing strategies. A shift in customer thinking and behavior has required business owners to leave behind old advertising methods and learn how to use these aforementioned tools to reach customers.

While ten years ago a banner ad may have pulled in the customers, today many customers will immediately view the ad skeptically. Replacing traditional advertising are customer recommendations and word-of-mouth through blogs, message boards and other forums.

In a way, this takes some of the financial pressure off of your shoulders, which is a relief in today’s fragile economic times. You don’t have to have deep pockets or break your revised budgets to purchase the big ads and flashy marketing in order to compete. Instead, you must know your niche well enough to provide the quality information customers are seeking. You also must learn where your customers are hanging out online, so you can join in their communities and discussions. We are transitioning to a new profession that takes dedication, insight, authenticity and smarts to succeed.

How can you become a marketing communications winner?

No business owner or brand manager wants to lose out on customers just because the world of advertising and marketing is changing. Good news–you don’t have to! In fact, you can thrive and see your business go to new levels if you implement an effective strategy that works in today’s market.
Below are three simple tips to help you find your way to success:

o Research in order to know your niche, your customers, your competitors and your keywords. Your research goal is to become an expert on not only your business niche but also your customers. You want to know who they are, where they go online and what words they plug into the search engines. Free search engines and keyword tools (such as the Google Keyword Tool) make this step simple.

o Get comfortable with the idea of using social media. If you want to connect with customers, you are going to have to tap into social media. By participating in blogs, networking sites and other online communities, you can work with your prospective customers on their level. These relationships can turn into dollar signs.

o Offer something of value to potential customers. Once you have made a connection with people online, you want to make sure you keep them engaged by offering them quality information and solutions to their problems. Doing this helps you to build rapport and trust as well as keep you in the fore-front of their minds when they are ready to buy.